In my next post, I will explain how a company can influence in the people, persuading in selling of their products through advertising. Likewise, the advertising has different elements that help it to fulfill your goal. For that, I will use a announcement of the shampoo brand "Clear men" where appears the soccer player Cristiano Ronaldo like the main attraction .
Identify elements
First, we have to identify the main elements in the advertising.
- Issuer: Clear men
- Public: Teenagers and adults (only men)
- Why consume this product?: The shampoo have good quality and long time of duration (48 hours)
- Slogan: 365 days without dandruff.
The image of Louis offers a major attraction on the intended audience because he is known for his professional success and his care of personal hygiene. Also, Cristiano is one of the most influential person in the world and that gives greater prestige to the brand.
Participation of colors
The colors also have an important role, because a good combination of these facilitates the public's attention so that it creates suspense and intrigue in the product they are promoting.
My name is Cristiano Ronaldo, and I use Clear for Men
In conclusion, with the help of its elements, the announcement achieve its purpose to inform, persuade and remember. In this way, the company increases their sales with the purpose to raise their incomes.
